Korean Beauty Secrets: Your Ultimate Guide to Skincare Shopping in Korea

Korean beauty products have taken the world by storm, and for good reason. With their innovative formulations, natural ingredients, and dedication to skincare, Korea has become a mecca for beauty enthusiasts. So, it’s no surprise that many who are traveling to Korea want a piece of the K-beauty pie. However, with so many different products available on the market, it can be a bit overwhelming. Especially of you are a newbie. That’s why we decided to give you a quick overview on the best products that you should be looking out for while also providing some additional tips that can help you pick out something to add to your existing beauty routine.

Beauty of Joseon Relief Sun : Rice + Probiotics Sunscreen

Koreans are passionate about sun protection, and the Beauty of Joseon SPF offers optimal sun protection with a lightweight and non-greasy formula. While exploring the vibrant capital of South Korea, Seoul, don’t forget to include sunscreen in your skincare haul to maintain a youthful and healthy complexion. The one from BOF is not only very protective, but it’s also soothing and very light on the skin. It’s the perfect base for makeup, but works well on it own too!

Cosrx All in One Snail Cream

The 10-step Korean skincare routine has become a worldwide sensation, known for its comprehensive approach to skincare. Embracing this extensive routine is about taking time for yourself, nourishing your skin, and indulging in a mindful skincare ritual. The Cosrx All in One Snail Cream is a multitasking moisturizer beloved for its soothing and hydrating properties, making it a valuable addition to your routine. Snail mucin is a popular ingredient in many K-Beauty skincare products. However, no one does snail mucin quite as gold as COSRX does.

Missha Perfect Cover BB Cream

For a flawless complexion with added skincare benefits, the Missha BB Cream is a popular choice. Its light coverage serves as an excellent base for your makeup routine, giving you a radiant and natural-looking finish. While exploring Seoul’s beauty districts, you can find a wide range of Missha products in the numerous beauty shops lining the streets. They are not only a popular skincare brand, but also have some amazing and affordable makeup products.

BANILA CO Clean It Zero Cleansing Balm and SULWHASOO Gentle Cleansing Oil

The first step of the 10-step Korean skincare routine is double cleansing, and the BANILA CO Clean It Zero Cleansing Balm and SULWHASOO Gentle Cleansing Oil are effective at removing makeup and impurities, leaving your skin clean and fresh. During your skincare shopping in Korea, don’t miss out on these essential cleansing products to start your routine with a clean slate.


Korea is at the forefront of beauty trends and innovations. While shopping for skincare, keep an eye out for the latest trends that have captured the beauty world’s attention. Exploring local beauty stores and markets can lead you to discover lesser-known brands that might become your new favorites. Korean beauty enthusiasts often swear by the efficacy and affordability of these local finds, making them valuable additions to your skincare shopping list. Don’t be afraid to try new products and techniques that can elevate your skincare routine to the next level.

Kanita Bajrami

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