The Most Underrated Christmas Markets to Visit During December
As December is slowly approaching, it’s time to get into the holiday spirit. And what better way is there to do that than by visiting Christmas markets? While the famous ones like New York’s Winter Village or Germany’s Nuremberg Christkindlesmarkt are iconic, there’s something special about discovering hidden gems — adorable little places that you probably didn’t even think of visiting before. And the best part? You won’t even have to travel too far to do so. Here are the most underrated Christmas markets in the United States.
Asheville, North Carolina
Tucked away amidst the serene Blue Ridge Mountains, Asheville boasts a charming and lesser-known Christmas market that promises a cozy, mountain-themed holiday experience. The Asheville Christmas Market is a delightful mix of artisanal crafts, local food, and live music. As you stroll through stalls brimming with handcrafted ornaments and unique gifts, be sure to savor some hot apple cider. It’s the perfect way to stay warm while you enjoy the picturesque mountain scenery that surrounds you.
Alexandria, Virginia

For those yearning for a dash of history to go with their holiday spirit, the Old Town Alexandria Christmas Market is the perfect destination. The cobblestone streets and well-preserved 18th-century architecture set the stage for a truly unique Christmas experience. As you shop for vintage ornaments and indulge in seasonal treats, don’t forget to take a historical walking tour, where you can learn about the rich past that permeates this charming area.
Albuquerque, New Mexico
If you’re looking to escape the winter chill and embrace a unique holiday celebration, head to Albuquerque’s River of Lights Holiday Market. This Southwestern gem is a perfect blend of traditional holiday decorations and local flavors. As you explore the market’s luminous displays, be sure to indulge in green chile roasted chestnuts and enjoy some flamenco music. The warm hospitality of New Mexico will make your visit a memorable one.
McAdenville, North Carolina
While not exactly a hidden secret for the locals, McAdenville, affectionately known as Christmas Town USA, remains a treasure for travelers. This small town goes all out with dazzling light displays and decorations that transform it into a winter wonderland. Walking or driving through the magical streets, you’ll witness a truly transformative experience. Don’t forget to grab some hot chocolate from a local vendor to complete your visit.
Georgetown, Colorado

For a mountainous twist on the holiday season, Georgetown’s Christmas market perched high in the Rocky Mountains is a picturesque and intimate experience. The Georgetown Christmas Market embraces the European-style market, complete with charming wooden stalls and holiday music. The stunning mountain backdrop adds to the cozy ambiance, making it the ideal spot to sip mulled wine, sample delicious bratwurst, and shop for unique handcrafted gifts.
Fredericksburg, Texas
For a taste of authentic German holiday traditions in the heart of Texas, look no further than Fredericksburg’s Christkindlmarkt. This market pays homage to the town’s strong German heritage with a blend of traditional German foods, music, and crafts. Expect to find hand-carved nutcrackers and pretzels alongside Texan BBQ. It’s a unique blend of two worlds, making for a one-of-a-kind holiday experience.
Woodstock, Vermont
If you’re looking for the quintessential New England Christmas experience, Woodstock’s Wassail Weekend is the place to be. The picturesque town square hosts a festive market where you can explore local crafts. But also savor traditional Wassail, and even take a horse-drawn wagon ride. The historic setting and warm community atmosphere make this market a hidden gem in the northeast.